Nowadays, it is thought to be normal and attractive for women to have bodily parts strewn about and displayed in a sexual manner. Forty years ago, that would not have been acceptable. Low cut tops and the sexual appeal women’s bodies posed began to be seen as a breakthrough in society with the third-wave of feminism. In the early 1990s the promiscuous persona of a woman began to influence the media in new ways. Now, many advertisements are entirely dependent on women and their aesthetic appeal.
Women can now be seen on the cover of almost every ad posing to invoke sexual appeal. Women who model for clothing companies often look as if they are merely composed of skin and bones. If they do not meet the image guidelines that are proposed to them as “perfection”, they will not hold the modeling position. The culture today is too fixated around the appearance of a woman and her sexual appeal rather than her inner beauty.
With the third-wave of feminism, women presented their bodies in a different manner simply to make a statement. They wanted to prove that they too could wear clothing that categorized them as something more than a housewife. As they gained more control for themselves, they were then able to make their own choices as to what they would wear for the day. They were able to express themselves in new ways.
Now, when a woman wears something showing skin she is assumed to be doing it for the wrong reasons. Not all women are seeking sexual attention. Some simply do not care about the fact that they do have breasts that grow without their consent–so they chose to embrace their body and allow their figure to speak for itself. The magazine articles and grungy commercials all degrade women in ways that only media is able to. They popularize the sexual appeal of a woman instead of focusing on the natural beauty she possesses.